The rise of midsize trucks in the '80s and '90s
The 1980s and 1990s marked the rise of midsize trucks. Manufacturers targeted a diverse audience, making compact models popular. Among these, the Ford Ranger and Chevrolet S10 stood out.
The 2000s shift
Until the late 2000s, the market flourished. The 2008 financial crisis changed everything. Some manufacturers exited, leaving room for the Toyota Tacoma.
Segment renaissance in 2015
In 2015, Chevrolet made a notable comeback with an innovative model. Competition heated up with the arrival of Ford's Ranger and Jeep's Gladiator. Nissan announced a new Frontier. The Tacoma remained a key player.
The rise of the Chevrolet Colorado
Amidst this competition, the Chevrolet Colorado emerged victorious. At Sept-Îles Chevrolet Buick GMC, find your ideal vehicle. Explore a wide selection of GMC trucks, Chevrolet, and Buick SUVs.
Toyota Tacoma : A contested leader
The Toyota Tacoma, a giant in the midsize truck segment, remained uncontested. Its dominance in the 2010s limited its innovations in 2015. The Chevrolet Colorado took advantage of this opportunity.
Ford Ranger : A timid return
The Ford Ranger dominated from 1983 to 2011. After a hiatus, its 2019 comeback was lukewarm. Compared to the Tacoma and Colorado, it struggled to stand out.
Chevrolet Colorado : The revolution
Since 2015, the Chevrolet Colorado has exceeded expectations. Thanks to continuous innovations, it dominates the market. Its success is based on two key factors, both on and off-road.